Many times when independent filmmakers send a request for help to me, they attach a link to their film trailer. This is the video they have on Youtube and on their website as a representation of their film, a reason to see it or buy it. Often, they are terrible. They are too long, they are too slow, there is no sense of what the film is about or why I would want to see it. A trailer should not be… <read the full post here> @ <http://www.shericandler.com/>
There’s a lot of great info in here… particularly the parts that get into making the trailer as a calling card for the project before financing. That’s a big part of what we believe. For spectacle films today it’s not just about selling a script, you need to show the world. A great way to do that is with a trailer, or some sort of visual representative piece (along with what ever eye candy demonstrates the world and the tone of the project). The problem becomes like anything else in development. How can we pay for it…? That’s where we have to get creative, and ultimately what will separate VisPop as we get films greenlit.
Should mention here that Sheri Candler’s blog is a great resource for film marketing and publicity!
(don’t miss the link to part 2 of this post in the upper right corner of the post)
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